Identity: Borneo Bioherbal

Borneo Bioherbal, based in Malaysia, is a company that specializes in the extraction of Agarwood from Aquilaria trees in southeast Asia, used for the production of essential oils and distinctive fragrances.


I developed the branding and visual identity for the company, using a rather scientific looking typeface, hinting at the process of producing the essential oils made from Agarwood. The red core within the last O of "BORNEO" references the Agarwood itself, which is the resinous heartwood of Aquilaria trees. The leaves protruding from the L brings us back to the natural atmosphere of the origins of the fragrant oils produced from Agarwood.

My Tree of Hands

Green Peace announced an international poster design competition, which I created an entry for, but never got around submitting before deadline, because a friend of mine suggested a cool thing to do with the text that I kind of put off what with getting caught up in real work stuff and stuff.

So yeah, a little design gone to waste, but hey, I had fun working on it anyway.

Details:

Rejected Ad: Philosophy Interiors

After being asked to create an advertising campaign for Philosophy Interiors that would show the company's attitude and focus more on creating awareness regarding Philosophy's special taste when it comes to how the furniture it retails is picked and chosen in a new, creative, and nontraditional way, I was pretty excited to develop something fresh, even by my own standards.

I proposed creating a campaign where each ad frames a special piece of furniture available at philosophy as a legendary and iconic piece of art, almost god-like. When the clients agreed, I went for it:


But then I was told what I created was way too far off from the company's direction, and that they had to have ads featuring several pieces of furniture so customers could see their range and use their ads to pick furniture to buy.

Unused Branding+Packaging Design: Hearo

I created a brand name for a new bluetooth headset a local company was planning on introducing into the market. The name, the brand identity, and product packaging I created all went unused though due to some sort of internal situation at the company.

Ah well.

The Angry Pharoah

This idea in the back of my head for a side-project is interesting; The Angry Pharoah.

Still trying to design/illustrate this Angry Pharoah, and I've yet to settle on a direction.

The Curious Boy on the Metro

I was on the metro one day, sitting across a curious boy and his two parents. Stopping at a metro station, the screech of the metro announced the eminent stop, followed by the sound of doors electronically rolling open, amplified by however many doors a metro of multiple carts has. The noisy shouts and over-multi-layered speech, grunts, and chit-chatter of masses fighting to get on and get off simultaneously slowly fades out, making room for the television voice and music, amplified by the hollow space of the subway and multiplied by however many television sets they have at the metro station.

The curious boy's ears perk up and his eyes twirl, asking his parents "Who turns off the television here?"

The dad responds "no one," and the mom pats the curious boy's shoulder.

The metro gets into gear, heading for the next station. And between mom and dad, sits the curious boy on the metro.